Flags · Role Models丨Advanced Grassroots Party Organizations of Sinotruk: Party Building Empowers New Chapters of Development

Flags · Role Models丨Advanced Grassroots Party Organizations of Sinotruk: Party Building Empowers New Chapters of Development
Since last year, a group of advanced grassroots Party organizations have emerged in Shandong Heavy Industry Group's journey toward high-quality development. Undaunted by challenges, they charge forward and shoulder heavy responsibilities. Through practical actions, they demonstrate their commitment; through outstanding achievements, they showcase their impact, injecting powerful red momentum to propel the Group's operational performance to new heights. Let us take a closer look at these exemplary collectives, learn from the outstanding, strive for excellence, and remain tireless, always at the forefront, and forever striving for the top.

Weichai Power Application Engineering Center Party Branch: Party Building Guides Synergy, Practical Action Empowers Development
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the Application Engineering Center Party Branch has deepened the integration of “Party building + business operations.” It has earned multiple honors, including “Advanced Grassroots Party Organization of Weifang Municipal Government Agencies,” becoming a strong bastion driving corporate development.

Forging Ideological Foundations Through Spirit Cultivation
Adhering to the “First Agenda Item” system, the branch conducted 149 “Three Meetings and One Lecture” sessions and 50 themed Party days in 2024, fostering consensus through regular learning. Activities like excellence recognition, Party member task force initiatives, and “political birthday” celebrations reinforced members' identity, recruited new activists, and transformed ideological guidance into driving force.

Strengthening Foundations to Forge an Elite Team
The “One Branch, One Brand” framework was established, with three branches earning the Group's Five-Star rating and two achieving Four-Star status as exemplary Party branches. A project-based initiative mechanism was implemented, completing 59 projects in 2024, with Party members leading 51% of them. Rigorous evaluations and practical measures ensured Party building and business operations advanced in tandem.

Warmth and Solidarity: Cultivating Developmental Commitment
Established a mutual aid fund and launched a QR code-based service platform, resolving 174 employee requests in 2024. Through personalized birthday greetings, family open days, traditional festival activities, and an integrated online-offline cultural communication matrix, we enhanced employee belonging and forged a powerful synergy for innovation and achievement.

Jinan Light Truck Sales Department Party Branch of Sinotruk: Party Building Charts the Course for Breakthroughs, Practical Action Adds Luster
In 2024, facing macroeconomic fluctuations and market downturn pressures, the Jinan Light Truck Sales Department Party Branch anchored its efforts in the deep integration of “Party building + business operations.” It led the team in conducting precise analysis and overcoming challenges, successfully achieving annual growth targets with increases in both sales volume and revenue, writing a high-quality development report card through practical action.

Party Building Forges Spirit and Unites Forces for Progress
The Party Branch synchronized Party building with business development, stimulating team vitality through mechanisms like quantifiable Party member scoring and excellence competitions to build a team strong in both ideology and operations. Subordinate branches earned star-rated “Outstanding Party Branches,” establishing distinctive Party building brands and implementing multiple breakthrough projects. Leadership members partnered with grassroots branches, strengthening organizational foundations for tackling challenges.

Precision Strategies Capture Market High Ground
Anchored in high-quality transformation, the company deepens cultivation in niche markets and intensifies regional efforts. It achieved a leap in industry rankings for traditional fuel-powered light trucks and made breakthroughs in key markets. Concurrently, it steadily advances its new energy light truck market layout, seizing development opportunities through differentiated competition strategies. Notably, overseas expansion saw standout performance in markets like Ghana, solidifying foundations for Sinotruk's internationalization.

Product-Network Synergy Strengthens Development Foundation
Continuously optimized the product portfolio by introducing distinctive powertrain solutions and differentiated core configurations, launching industry-exclusive components to significantly enhance product competitiveness. Deepened distribution system development by refining dealer network structures, vigorously expanding and extending secondary networks to improve coverage quality and operational efficiency, thereby injecting sustained momentum into market expansion.

Zhongtong Bus Overseas Marketing Party Branch: Party Building Charts the Course for Overseas Expansion, Practical Action Writes a New Chapter
Guided by the Party's innovative theories, the Zhongtong Bus Overseas Marketing Party Branch has deepened the integration of “Party building + overseas marketing.” It has tackled challenges in complex international markets, driven high-quality development of overseas operations, and demonstrated the global influence of Chinese smart manufacturing.

Ideological Foundation: Forging the Spirit and Solidifying the Basis for Progress
The Party branch prioritizes theoretical study as its primary task, establishing a comprehensive learning system through diverse formats such as “three meetings and one lecture,” seminars, and online collaboration. By interpreting policy theories in light of overseas business realities, it guides Party members to strengthen their ideals and convictions, transforming learning outcomes into a sense of responsibility and proactive action for market expansion.

ntegrating Innovation to Ignite Development Momentum
We pioneered a vertical integration model of “Party building + business operations,” extending Party building functions to sales teams and launching distinctive initiatives like the “Overseas Marketing Pioneer Posts.” By focusing on overseas market demands, we deliver customized products and services that precisely align with regional regulations and cultures. Leveraging Party building to overcome market expansion challenges, we achieve synergy between business growth and Party development.

Pioneering Leadership in Conquering International Markets
Party member leaders spearhead efforts, conducting in-depth research on target market characteristics. Undeterred by complex overseas environments and technical standards, they spearhead breakthroughs in key markets. From crafting customized solutions to project delivery, Party member teams remain steadfast on the front lines, earning client trust through professional expertise and pragmatic dedication. This approach helps the brand establish a foothold and achieve sustained breakthroughs in overseas markets. In key markets like Sinotruk Ghana, Party branches have led teams to deeply cultivate localized sales and service networks, setting benchmarks for the global expansion of Chinese commercial vehicle brands.

These advanced grassroots Party organizations fully demonstrate the core role of Party-building leadership in corporate development, particularly in international expansion. The steady progress in the Ghana market exemplifies the practical effectiveness of deeply integrating Party-building work with production and operations. Shandong Heavy Industry Group will continue to harness the cohesive power of high-quality Party-building, inspiring Party organizations at all levels and Party members to strive for excellence, contributing pioneering strength to the Group's pursuit of higher-level development.